Market Positioning Your Engineering Business


Positioning is crucial for a successful engineering marketing strategy, and is an important first step in developing a marketing plan.

What we mean by positioning, is a clear idea of the types of clients and customers, that they wish to attract.

When thinking about your companies positioning in the market, you will find it useful to ask the following questions:

What markets is the business operating in, and why did the business chose to enter that market?

What expertise does the business have in this market, and what are its key strengths?

Can we prove that the companies expertise is relevant to the markets, they operate in, and is it valuable?

Proof that the companies in house expertise is valuable in the market, can consist of case studies of previous solutions provided to clients. How did you improve your clients business?

Craig Miles: Marketing & Tech at Yesway Digital.
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