business structure

How To Start A Business For Free Online

marketing experts
Dream Big!

How to Start a Business

Hate your job, and would really prefer to follow your passion? Then find out how to start a part time engineering business.

That’s exactly the situation that a lot of people find themselves in.

Fortunately there’s a solution to your frustration, starting a ‘side gig’ engineering business.

Its easier than ever with the growth of the Internet, and cheap or even free online marketing tools.

In the ‘olden days’ it was hard to start, or even find out how to start a new business.

It was also both expensive and more risky.

Expensive because you had to pay for adverts in the telephone directory (remember those), and the local newspaper.

This was also risky because you had to risk your own money ‘up front’, before you knew whether there was any interest in what your business offers.

Fortunately since the internet took off in the late 1990s, the barriers to entry have reduced drastically.

Defining your objectives

Defining why you want to start an engineering business is important.

Passion is important, in other words why are you starting your technology business.

Is your passion to make a million pounds in two years, or to help improve society.

People have lots of reasons for starting businesses, and it is important to be clear why you are doing it.

Will your business make your business make you jump out of bed in the morning, or get stressed out and demoralised?

The Legal Stuff

Whilst the rules and laws vary between countries, businesses normally require registration before trading.

The following business structures are from a UK perspective.

Sole Trader

A Sole Trader business structure is most popular for single person businesses.

In the UK you need to notify the HMRC when you start, but registration is simple.

Limited Company (Ltd)

A limited company is a separate legal entity to the ‘Director(s)’ that run the business.

This means that a limited company can own assets and also sue and be sued.

The advantages of a limited company is as the name suggests, that it has ‘limited liability’.

Therefore if the business collapses, and has debts, the assets of the directors are protected*

This means that creditors cannot come after the directors personal assets, such as cars and property**

The disadvantages of running a limited company are that it is more costly and complicated to start and run. This also results in higher accounting fees (if you employ an accountant).

Partnership

A partnership is a business run by two separate individuals. This is popular in some business sectors, such as solicitors.

Public Limited Company (PLC)

A Public Limited Company, is a large organisation, whose shares are publicly traded on the Stock Exchange.

It is not the type of business that you would start up initially, but might consider if your business became large.

Business Strategy

The strategic aim of a business is to earn a return on capital, and if any particular case the return in the long run is not satisfactory, then the deficiency should be corrected or the activity abandoned for a more favorable one. – Alfred P. Sloan., My Years with General Motors.

Advertising

As you are reading this article, because you want to start a business for free, lets look at the options.

Word of mouth is a great way to promote your new business for free.

There is a theory, called the seven steps of separation.

The theory is that you know someone, who knows someone, who knows someone etc.

Basically if you want something, then the request has to go through seven people, until it reaches the right person.

Just because you are selling rocker cover refurbishment services, and your mum doesn’t need hers doing, she can be useful in telling someone else.

Even if your mum’s friend doensn’t need your services either, they hopefully will tell their friends.

So the first free marketing strategy, is to tell your family and friends, to spread the word widely, amongst their contacts.

Spreading the word through word of mouth, has the added benefit that when someone asks about a service your business can provide, people will remember you.

Younger readers might find the strategy of using offline promotional methods a bit strange.

This was however how things were often done by small business, in the pre-Internet days.

An example I could give you , is the 1993 Glastonbury Festival.