Digital Marketing Training For Engineers
As engineers ourselves, who previously worked as engineers, we know that it can seem like an alien skillset.
Having The Self Esteem To Succeed
Lets be totally honest, most of us have doubts sometime. But its often easier to help others with their self esteem. We are dedicated to helping boost your self esteem, by doing our upmost, to help you succeed.
Differentiation Of Engineering Companies
Differentiation differentiates your engineering business from other companies within your operating markets? This is important to establish, so that you are clear on what clients can only get from you. Differentiation of your business is usually due to a combination of factors:
Market Positioning Your Engineering Business
POSITIONING Positioning is crucial for a successful engineering marketing strategy, and is an important first step in developing a marketing plan. What we mean by positioning, is a clear idea of the types of clients and customers, that they wish to attract. When thinking about your companies positioning in the market, you will find it …
Is Your Brand Name Rude Abroad?
Is your brand rude abroad, is a question you may not have thought about. It is however a question that you should take time to consider. When I originally gained my degree in Technology Marketing, back in the 1990s, the Internet was still quite new. Indeed it was not even mentioned in the recommended course …
Digital Marketing Tips
Digital marketing tips are based on my extensive experience of digital marketing, going back to the year 2000. When Less is More The current most popular platform to base websites on, is called WordPress. There are two versions of WordPress (hosted by wordpress, and self hosted free open source software). The version used for most …
Digital Marketing Training
Digital marketing training for business employees, and business owners. With a degree in Technology Marketing, and over 20 years experience in digital marketing, we help with business digital marketing training. Copyrighting We can offer the skills of a former deputy head teacher in the education sector. She is an expert in the correct use of …
How To Start A Business For Free Online
How to Start a Business Hate your job, and would really prefer to follow your passion? Then find out how to start a part time engineering business. That’s exactly the situation that a lot of people find themselves in. Fortunately there’s a solution to your frustration, starting a ‘side gig’ engineering business. Its easier than …
SLEPT Analysis
What is SLEPT analysis SLEPT analysis is another tool that marketers can use to analyse the target market they are considering entering. SLEPT analysis stands for Social, Legal, Economic, Political & Technological. Social Legal Economic Political Technological Social refers to changes in consumer attitudes and preferences. These will vary depending on the geographic market you …
Swot Analysis
SWOT analysis is a commonly used marketing tool, used to analyse the potential strengths and weaknesses of your idea or business action.